According to a new market research report published by Credence Research “Alternative Data Market (by Data Type – Sentiment Data, Geo-location Data, Credit/Debit Card Transaction Data, Satellite Data, Email Receipts Data, Web Scrapping Data, Web Traffic Data and Others; by Industry Verticals – Automotive, Retail Market, Energy, It & Telecommunications, Transportation & Logistics and Others) Market – Growth, Future Prospects, and Competitive Analysis, 2018 – 2026”, the global alternative data market accounted to hit value of US$ 226.50 Mn in 2017 and expected to witness immense CAGR across the forecast period through 2018 to 2026.
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Alternative data is a collection, packaging, cleansing, modeling as well as distribution of large structured and unstructured data sources to improve investment returns and build predictive insights. Alternative data set to transform the face of investment management (IM) over the next few years. In following years IM firms are showing positive intention towards using social media, news feeds, online communities, satellite imagery, communication metadata and geospatial information for estimates. The lure of alternative data is largely potential for an information advantage over the market pertaining to investment decision. Such data is gathered from speeches, news stories, television press releases, websites, presentations, web traffic, Internet of Things (IoT) sensors, proprietary databases and government sets. Various industrial verticals are capitalizing on alternative data through advanced analytical techniques such as machine learning and cognitive computing. Adoption of alternative data is primarily driven by the development of sophisticated programs that rapidly analyze financial news, corporate interviews and social media sentiments. IBM stated 90% of alternative data available today has been created over the last two years.
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Overall alternative data market is segmented on the basis of data type and industrial vertical. Alternative data market is primarily commanded by the web data segment due to rising demand for such sources of data from both the sell side and by asset managers including hedge funds. These datasets integrate into investment process as they provide greater volume of data and information compared to traditional datasets. Financial firms are aiming to minimize potential legal cost as well as headline risk associated with web crawling. North America was the largest market for alternative data in 2017 closely followed by Europe, primarily due to early adoption of alternative data across various industrial verticals. According to Eagle Alpha Ltd. 78% of US hedge funds are using alternative data for investment analysis. Alternative data market is moving towards the end of the early adoption phase. There are numerous firms that are working with alternative data today and majority of these firms are in the US. However, other regions have started to catch-up with rapid pace. For instance, there are approximately 40 discretionary firms in Asia Pacific market that have at least one individual dedicated wing for alternative data.
Eager to get information advantage over competitors is the major driver for the adoption of alternative data across various industrial verticals. To gain information advantage with alternative data, organizations sort through several ideas to find the once that truly support investment decision. For continued success as well as to keep an edge on the market, firms are generating unique investment ideas along with alternative data sets with regularity. Even though alternative data is early accepted across the world it may carry higher risk than conventional data sources, given the content of the data fields and the various ways it is sourced and handled. However, with user being more sensitive about accuracy, alternative data expected to witness immense growth rate across the forecast period from 2018 to 2026.
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